Dubai(May12,2016 )—ZC Rubber has hosted its dealer meetings in Dubai for the new business strategy and the commitment to improve the differentia ZC Rubber products from other competitors together with partner Al-Rahala.

Ge Guorong, vice president of ZC Rubber, attended the conference and made a speech covering development, marketing and dealer’s support for all the distributors.

Now ZC Rubber has 10 factories in mainland China and Thailand and operates across six continents, popular around the world. Ge Guorong stated that tire performance is the focus of everyone's attention and ZC Rubber will invest more resources on the Research & Development work and improve the capability on lean production, rubber compound, construction design, product evaluation and equipment to keep the high quality of the products.

“We always believe that the ability of products innovation is an important component of the kernel competitive ability of the company. So we will constantly intensify its efforts to the R&D and provide more valuable and premium tires for global customers.” At present, ZC Rubber has already established perfect test system covering roll resistance, noise, wear vibration, handling, profile, ride and safety.

Moreover, ZC Rubber will put more strength on the marketing to expand the market. Variety of ways are used by ZC Rubber, including sponsored program, exhibitions, advertising (magazine, airport and highway), and news publication etc. “We will not only do the marketing activities by ourselves, but also support our dealers to offer targeted marketing in the local market.”